FreeThink is a spirited, open forum with contributions by the people of Maxwell PR that share our observations, insights and recent work to inspire and spark conversation.
How does an e-commerce brand maintain relevancy during the heavy Black Friday retail shopping frenzy? Online shoe purveyor Zappos took advantage of the Thanksgiving travel spike by turning the Houston airport baggage claim carousel into a Wheel of Fortune-style game for passengers awaiting their luggage.
Why target Gen Y when they don’t have as much discretionary income as older audiences further along in their careers? Here are the facts. Millennials, who now outnumber Baby Boomers, have the greatest lifetime value of any generation in the hospitality market.
Everyone’s talking craft beer in Oregon. The challenge with marketing a sudsy event is standing out from the seemingly endless number of top-notch breweries and beer festivals in the state. Named after Highway 101, which unites the communities of Astoria-Warrenton, Seaside and Cannon Beach, Beer 101 is an October event series showcasing the region’s undiscovered yet booming beer scene.
The word “deadline” is an everyday, sometimes every hour, word for many of us. So common in fact, that it wasn’t until today during a status meeting that it occurred to me that there had to be some type of deeper meaning to the word. Turns out, there is!
Last night the Maxwell PR team took home not one, not two, but five awards for public relations campaigns done on behalf of our clients. The annual PRSA Spotlight Awards, which celebrates excellence in public relations, recognized Maxwell PR for outstanding work in support of Kettle Chips, Argyle Wine and Pacific Foods.
With the social world constantly changing and updating, it can be hard to keep up. Here’s a roundup of recent platform changes you need to know about.
If you’ve noticed an increase in the number of “not provided” keywords in Google Analytics lately, you’re not alone. Google has officially begun encrypting all organic searches due to users’ privacy concerns. What does that mean for marketers and content managers?
Last week I attended the Delight Conference at the Portland Art Museum. Having the pleasure of hearing several industry leaders speak on UX and ways to surprise and delight consumers, there was one in particular that really caught my attention. Jared Spool of UIE gave us a lesson in delight that anyone in the business world should pay attention to: the Kano Model.
Watching a controversy brew over a national brand is always worth paying close attention to for those of us in the communications industry. Case in point. Coffee giant, Starbucks, has recently received an avalanche of less than stellar coverage in response to their in-store gun policies.
As a member of the Oregon Bounty team at Maxwell, and having been immersed in all things Feast Portland since May, my festival experience is a bit of a blur. For the past few months I have had the pleasure of working closely with my Travel Oregon and Feast Portland colleagues to create three extended, Pre-Feast media trips throughout the state.
As Millennials quickly approach the decade mark for being members of the social network that started it all – “The Facebook” – many are looking to other, newer platforms to get their social media fix.
Feast Portland was ah-ma-zing. As if I needed another reason to love this city.
Thanks so much to Feast Portland for putting on such a fab event!