FreeThink is a spirited, open forum with contributions by the people of Maxwell PR that share our observations, insights and recent work to inspire and spark conversation.
You might want to double-check your brand’s social content! Last week, Facebook announced a series of “improvements” in an effort to reduce stories frequently indicated by users as spammy. Facebook’s bottom line is to make the Newsfeed enjoyable for all its users and if a brand’s Page is ruining the experience, they will be penalized.
Shorter is better. No, really. Specifically in Tweets, Facebook posts, email subject lines and really most places we communicate with other people online. But ‘shorter’ can be subjective. So, wouldn’t it be great to have hard numbers and guidelines? It exists. Fast Company’s recent article rounds up the charts and graphs needed to remind the loquacious among us to stay succinct. Here are three key takeaways to, er, take away!
Who cares about a blizzard? Not the Kettle Brand team, who hit the streets of Manhattan to share samples of their newest flavors on Valentine’s Day (despite record snow fall) and felt the love from New Yorkers.
It was Friday morning in 74 degree weather. Anaheim’s sunny, palm tree lined skies towered above. Standing in a crowd of thousands (67,000 to be exact), I was eager to set out on a weekend adventure. Over the next three days, I would roam through a sea of characters spread across several lands – and no, I was not at Disneyland; I was at Natural Products Expo West, for the first time.
While most kids were watching animated superheroes save the day on TV, I was watching Martha Stewart swaddle a salmon in cheesecloth to poach and serve with a lemon dill sauce – a true foodie from the get-go.
Sometimes a song just gets in your head and sticks with you. That’s what happens with brand stories, too. Just like Jane Fonda’s “Let’s Get Physical” motivates fitness, getting visual facilitates storytelling. And for brands, that’s everything. Because visuals rule. After all, photos are shared 2x more than text posts on social and videos are shared 12x more than links and text posts combined.
I know what you’re thinking – you’ve been to one trade show, you’ve been to them all. Not the case with Natural Products Expo West! It’s the highly anticipated (by me + thousands) annual summit of leaders and newbies in the health, wellness and natural food space that gives us a peek at the latest trends. But don’t think an empty stomach and a tote bag are all you need to prepare for this colossal event. Here are some dos and don’ts to get the most out of your visit.
Want to grow your customer base? Argyle Winery threw a week-long celebration of sparkling wine to reach new consumers while reinforcing that brut is great for every day, not only special occasions. As we are preparing for Portland Bubbles Week May 4-11, 2014, we pull forward what made the original event so successful...
Notice a decrease in the organic reach of your Facebook Page recently? You aren't alone. Announced last month, Facebook has tweaked its News Feed algorithm as an attempt to make user experiences better. Simply put, the change means than fans will only see Pages that they are interacting with most. While a lot of brands on Facebook have seen a decline in organic reach because of this, others haven’t been impacted at all.
You're probably watching a video right now. Or thinking about the last video you saw. In fact, over 4 billion videos are viewed online each day. Since we know the role that video plays in all of our lives, what's stopping you from harnessing the power of video marketing?
To toast Facebook’s 10th birthday, we’ve lit 10 candles − one each for ways the social media site has impacted consumer marketing.
There are only so many ways for tourism marketers to describe a destination’s “white sandy beaches” (or insert your area’s top attraction here____) with words. Providing information just isn’t enough. That’s why a “show and tell” content strategy is key to engaging the millions of travelers that are already out there planning their next getaway.
Good day, friends! I’m Austin Blythe, the new girl at Maxwell PR, and happy to be in the company of such fine folks.
Content, content everywhere, and none to make me think… As the Internet is flooded with content daily, I’m reminded of the old poem about the ancient mariner dying at sea due to lack of drinking water.
You know the old saying “you get what you pay for?” Well it’s true! Although levering the expertise, photography skills and reach of top-tier bloggers requires an investment, it’s an effective way to demonstrate lesser-known qualities of new products.