FreeThink is a spirited, open forum with contributions by the people of Maxwell PR that share our observations, insights and recent work to inspire and spark conversation.
Engaging with celebrities online is an easy way to integrate the brands into pop culture and catch attention in 140 characters or less.
It’s no secret that we eat with our eyes first – whether we’re choosing the fluffiest croissant in the bakery, eyeing an entrée as it passes by to the next table or perusing the produce department in the local store. Social media is no exception.
With 40% of people responding better to visual information than plain text and photos “liked” twice as frequently as text, editors are hungry for visual content. They’re relying on us more than ever for compelling images. So, when we saw the Oregon Distillers Festival event photos by McMenamins staff photographer Kathleen Nyberg, we immediately packaged the story as a photo slideshow. Read More
Although I’m a Colorado native, I’m an Oregonian at heart. I moved to Oregon 17 years ago and don’t plan to leave anytime soon. From the rocky coastal shores to mountain slopes, I enjoy taking advantage of everything the Pacific Northwest has to offer! Read more
Freshly graduated from the University of Oregon, I am happy to return to my hometown and work with stellar clients like Kettle Brand and Zenger Farm. I love the Pacific Northwest culture, and delicious, sustainable food is such an integral part of it. I also thrive in immersive, fast-paced environments, so Maxwell is the perfect fit for me! Read More
While there’s not much you can do about Uncle Ray’s not-quite-appropriate-for-the-kids stories or your neighbor’s illegal fireworks, one thing you can control tomorrow is the condiments station at the barbeque. Trends rolling out of the Specialty Food Association's Fancy Food Show in New York earlier this week are telling me that the once-lowly hot dog is upping its game this year. Read More
Astoria, You Goonie! What is it about The Goonies that people still go crazy for almost 30 years later? Maybe it’s nostalgia or maybe it’s the spirit of adventure and message of staying true to who you are that people identify with most. Either way, the town of Astoria, Ore., where the film was shot in 1985, has been celebrating ever since with Goonies Day festivities on June 7. Read More
You’re launching a new product, and after weeks of brainstorming and meetings you’re ready to share the product with the media. It’s time to embark on a media tour. Read More
At Maxwell, we’re all about a good story. Storybyte, an app that published its 2.0 version in March, wants to give your stories life. With Storybyte you can inspire, share and relive great stories using the photo stream that lives on your phone. Read More
Whether we’re penning a product pitch or crafting a video, we tend to gravitate toward what has worked well in the past. That being said, we aren’t afraid to shake things up. You can apply the same strategy to planning an event − logistics, messaging, engagement, oh my! Read More
When I was a college senior, I dreaded the question, “So what’s next?” After 16 years of being a student, I had no idea how to answer that. I knew I wanted to work in PR, but had no idea where nor how I’d get there. Read More
There’s really no excuse to take a bad picture anymore. Okay, maybe it’s acceptable if you spot a UFO or catch a glimpse of Sir’s Patrick Stewart and Ian McKellen having a fight (which would never happen!) because these moments are so rare that any evidence would be worthy. On the other hand, if your brand is sharing photos with the world, you’ve got many tools, filters and apps to perfect your pics. Read More
How do we create value? I was reminded of this question during Zalika Gardner and Jackson Gariety’s talks at TedxPortland this month. Their ideas may seem old-fashioned, but I think they’re just what we need to hear: if we’re going to create valuable content, campaigns and consumer engagement, the first step is not to turn to metrics and data for direction. The first step is to decide to truly listen. Read More
You might want to double-check your brand’s social content! Last week, Facebook announced a series of “improvements” in an effort to reduce stories frequently indicated by users as spammy. Facebook’s bottom line is to make the Newsfeed enjoyable for all its users and if a brand’s Page is ruining the experience, they will be penalized. Read More
Shorter is better. No, really. Specifically in Tweets, Facebook posts, email subject lines and really most places we communicate with other people online. But ‘shorter’ can be subjective. So, wouldn’t it be great to have hard numbers and guidelines? It exists. Fast Company’s recent article rounds up the charts and graphs needed to remind the loquacious among us to stay succinct. Here are three key takeaways to, er, take away! Read More