FreeThink is a spirited, open forum with contributions by the people of Maxwell PR that share our observations, insights and recent work to inspire and spark conversation.
I know what you’re thinking – you’ve been to one trade show, you’ve been to them all. Not the case with Natural Products Expo West! It’s the highly anticipated (by me + thousands) annual summit of leaders and newbies in the health, wellness and natural food space that gives us a peek at the latest trends. But don’t think an empty stomach and a tote bag are all you need to prepare for this colossal event. Here are some dos and don’ts to get the most out of your visit.
Want to grow your customer base? Argyle Winery threw a week-long celebration of sparkling wine to reach new consumers while reinforcing that brut is great for every day, not only special occasions. As we are preparing for Portland Bubbles Week May 4-11, 2014, we pull forward what made the original event so successful...
Notice a decrease in the organic reach of your Facebook Page recently? You aren't alone. Announced last month, Facebook has tweaked its News Feed algorithm as an attempt to make user experiences better. Simply put, the change means than fans will only see Pages that they are interacting with most. While a lot of brands on Facebook have seen a decline in organic reach because of this, others haven’t been impacted at all.
You're probably watching a video right now. Or thinking about the last video you saw. In fact, over 4 billion videos are viewed online each day. Since we know the role that video plays in all of our lives, what's stopping you from harnessing the power of video marketing?
To toast Facebook’s 10th birthday, we’ve lit 10 candles − one each for ways the social media site has impacted consumer marketing.
There are only so many ways for tourism marketers to describe a destination’s “white sandy beaches” (or insert your area’s top attraction here____) with words. Providing information just isn’t enough. That’s why a “show and tell” content strategy is key to engaging the millions of travelers that are already out there planning their next getaway.
Good day, friends! I’m Austin Blythe, the new girl at Maxwell PR, and happy to be in the company of such fine folks.
Content, content everywhere, and none to make me think… As the Internet is flooded with content daily, I’m reminded of the old poem about the ancient mariner dying at sea due to lack of drinking water.
You know the old saying “you get what you pay for?” Well it’s true! Although levering the expertise, photography skills and reach of top-tier bloggers requires an investment, it’s an effective way to demonstrate lesser-known qualities of new products.
Catching a winter cold is about as predictable as, well, catching a winter cold. That’s especially true for young children, who average about 12 colds per year. For every sick kid, there’s a worried parent looking for safe and effective relief. Who better to reassure parents on proper prevention and treatment than a practicing pediatrician – with four kids of his own – and a resume that boasts formulation of the nation’s #1 selling natural cough syrup? And where better to reach them than in their own backyards?
As 2013 came to a close last week, we reflected on the year quite visually (for better or for worse) thanks to the growing popularity of Instagram. A big year for the photo-sharing social site, which added video capabilities in June and reached 150 million users in November, Instagram generated big opportunity for aggregators and tracking services like Statigram.
Hello out there! I’m Ashley Toliver, the freshest face at Maxwell PR. I’m savoring my time here basking in the company (these folks are whip smart!) the view (are you kidding me??) and trying to curb my propensity for mid-sentence digression and hyperbolic punctuation. How am I doing so far?
If you’re responsible for branding at your company, time is running short to reflect on the past year and jump-start the next. What could your brand be doing to reach its full potential in the coming year? We’ve borrowed some popular American New Year’s resolutions and translated them into a year’s worth of Brand must-do’s. Start the brand improvement ball rolling — before it drops at midnight.
How does an e-commerce brand maintain relevancy during the heavy Black Friday retail shopping frenzy? Online shoe purveyor Zappos took advantage of the Thanksgiving travel spike by turning the Houston airport baggage claim carousel into a Wheel of Fortune-style game for passengers awaiting their luggage.